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Display network google ads Building your succesfull campaigns powerfull way


display network google ads

Google display ads help you reach

customers at all points of their buying

cycle from  display network google ads discovery to purchase through

expanding your digital strategy to

display you can grow your customer base

by reaching people who may not be

actively searching for your business but display network google ads

have strong intent to buy to find growth

and performance from Google Display it's

important to set yourself up for success

first ensure you're using the Google Ads

site-wide global tag to track display network google ads

conversions and enable remarketing

second if you're focused on lead

generation use your CAPTCHA to protect

your site from spam and ensure that

you're getting quality conversions and

lastly allocate enough budget to expand

your digital strategy to display a

limited budget can hinder performance

since your ads won't be able to enter

auctions that could lead to valuable

conversions a smart display campaign is

the most effortless way to win more

customers with Google Display this

campaign type automatically adjusts your

bids creatives and target audiences in

real time all you provide is a bid display network google ads

strategy campaign budget and creative

assets to be eligible for smart display

you must use conversion tracking and

meet the conversion based eligibility

requirements if smart display is an

option in your account start your

display strategy there launch smart

display with either the maximize

conversions or target CPA bidding

strategy if new to display choose

maximize conversions since it will spend

your budget as efficiently as possible

to gain conversions if choosing target

CPA make sure your budget is at least

two times your target CPA but ideally 10

to 20 times if smart display isn't

available in your account reach new and

existing customers with tailored

messages by building standard display

campaigns this is an effective strategy

for new or small accounts with either no

conversion history or small can display network google ads

and volume standard display campaign

should be built with automation by using

smart bidding responsive display ads and

performance audiences start building

your display campaign by choosing a

smart bidding strategy that aligns to

your goals maximize conversions target

CPA or target Ronis maximize conversions

automatically sets bids to help you get

the most conversions within your

campaign budget this is an easy start if

you're just getting started on Google

Apps and do not have conversion history

or do not have a specific cost per

action goal target CPA sets bids to help

you get as many conversions as possible

at the target cost for action you said

like maximize conversions target CPA

does not require your account to have

any conversion history

if you set a target CPA you can either

pay for conversions or clicks with paper

conversions you only pay when a customer

converts on your website or app be sure

to set a reasonable CPA this should be

around the average CPA of your Google

Ads account if your campaign has enough

historical conversion data Google ads

might recommend a target CPA during

campaign creation and remember that

target CPA is best for campaigns that

are not budget constrained

lastly target OS lets you bid based on a

target return on adspend

use the spinning strategy if you track

conversion values and would like to

optimize for value rather than volume of

conversions next focus on delivering the

right message to customers with

responsive display ads you provide the

creative acids and machine learning does

the creative testing across millions of

combinations to deliver ads that fit

into almost all ad spaces on Google

Display unlike standard banner ads

responsive display ads give easy access

to all of display inventory and

innovative ad variations make sure to

follow the creative best practices when

creating your assets and lastly apply

performance audiences to your campaign

in order to reach customers along each

step of their journey

there are many audience types you can

reach through Google Ads ranging from

people you don't know yet to existing

customers selecting an audience is

dependent on who you're trying to reach

and your business goals in this video

we'll focus on performance audiences

begin thinking about performance

audiences at the bottom of the funnel by

reaching people you already know

customer match lets you use your online

and offline data to re-engage with your

existing customers remarketing lets you

reach people who've expressed interest

in your business by visiting your

website or app these audiences are

important since these people already

know your business and have a high

intent to purchase when you're ready to

increase the volume of your campaign you

can then expand your reach to new people

who have yet to visit your website

through similar audiences in market

custom and ten and life

similar audiences let you reach new

people with similar characteristics to

people on your remarketing or customer

match list in market and custom intent

audiences let you reach people who are

about to make a purchase decision after

a period of research

in market audiences are pre-built

segments such as baby and children's


whereas custom intent lets you define

your ideal audience by entering keywords

URLs or apps related to your business

life events let you reach people during

transition points in their life

when they're making purchasing decisions

for example when people are purchasing a

home graduating college or getting

married be sure to create a new campaign

for each audience type so that you can

differentiate bids or budgets for the

specific audiences you want to reach

if you select an audience that's meeting

your performance goals the targeting

expansion function makes it easy to

expand your reach to similar people use

the slider to find more people that

perform similar to your existing

campaign performance

including display and your holistic

digital strategy helps you reach

customers at all points along this

online journey building your display

campaigns with automation sets you up

for success for more step-by-step videos

on google ads implementation and

optimization check out google ads
for more information display network google ads

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